Branding and marketing you is the most important thing you can do with your home business. I don’t care who you are, where you are from, or how much money you have. Until you have your brand in place, nothing will happen with your business-PERIOD.
Some of you might be if you are new to the new age of business and marketing. I have to tell you though that you are in for a reality check because online marketing is a beast, but only if you have a brand and if you know how to market yourself.
I like to think that I know a little bit about this, but trust me when I say there are leaders out there that know a heck of a lot more than I do!
Branding and Marketing You Tells People What You Are About!
So, what does branding and marketing you do for your online business? It’s helps you tell people what you are really about and WHY you do what you do.
The truth is, people only buy from people they like and trust, and that is a harsh reality for some. Why is it harsh?
I know many that start marketing online and they just assume that because what they have is something people want, they will be making millions in a short period of time. Think about it; the mortgage industry was the same prior to 2007.
Many loan officers and mortgage brokers got into the business thinking that just because folks would refinance that they would be busy. NO!
People only do business with people they like and trust. So, if they don’t like you as a person, chances are that these folks won’t do business with you-PERIOD.
It’s NOT that simple folks. Don’t assume that people will do business with you just because you sell a hot item or because you are likable by most. You won’t resonate with everyone, so it’s all about creating YOUR brand.
Branding and Marketing you Consistently!
So, the key to branding and marketing you is to do it consistently. There isn’t any way around it, and no matter what business you are in this is always the case.
You also need to be sure of a few other things:
- Your marketing message MUST be consistent
- Your marketing message MUST be congruent with who you are
- Your marketing message MUST create value, otherwise you will lose your target audience
Don’t lose sight of the goal at hand, because it’s easy to do when you want to leave the job you are in and create time freedom for yourself. Remember it’s all about the long term venture and meeting those goals, not the money.
The money will come in time, but it’s about building relationships. If you shift your focus to branding and marketing you, you will have no problem doing so.
To learn more about how “branding and marketing you” for your online business, and to learn how you can easily shift your focus to building a long term future with a team CLICK on the large banner abovee NOW!